Years ago the House of Shine was actually called, “High-low-aha” and our schtick was all about ideas. We shared a new idea each weekday, never repeating the same idea twice. In fact, our tag line... Read More »
O…You’re Playing Hard To Get!
We've decided Oprah is playing hard to get.
As if the vintage yellow phone, the paper mache orange filled with treats, the custom made Shine Girl Kits, and the four other packages that we shipped off weren't enough, last month we shipped what we thought was our most ingenious package yet.
Seven months into our mission to catch the attention of Oprah and her Executive Editor, Lucy, we thought it was time to get a little clearer about our vision for working together to power the planet with shine.
And to do it, we spared no expense.
We contracted with a local ad agency, to do two things: (1) rework the front cover of January's edition of O Magazine, where Oprah announced 2014 as “Your Year to Shine”, and (2) help us create a spread for inside the magazine that was informative and believable.
We think they were successful.
Then… (because there's more) the ad agency adhered the mocked-up pages to an actual copy of January's magazine in such a way that you would never know the pages were altered.
It looked L-E-G-I-T!
Like the real deal.
And even though it's been in their hot little hands for two weeks, still no word from Oprah and her team. Nothing. Crickets.
So, while we are in no way deterred and are still committed to sending Oprah and Lucy packages through the rest of this year, we are open for suggestions about how next we might try catching the attention of these two women.
Hurry. Our next package is scheduled to go out at the end of August.