DO52: Increase and the Power of Decrease

Please, somebody else tell me if DO52 does for you what it does for me.

Week after week I am shocked at how this little stick can pack so much punch; how it can almost uncannily drill straight down into my core and present the perfect insight at




I was convinced I had correctly interpreted last week's verb, INCREASE.

After all, my family and I were headed out on another summer adventure and feelings of gratitude and abundance were…well, abundant. My life, I thought, was a living breathing example of INCREASE in motion.

Increased time with family in New York.

Increased time with Richard, since the boys would be away at summer camp increasing their sense of independence and confidence, and an

increased wardrobe, since who can go to New York and not shop for at least one new item?

What I hadn't counted on was increased time to read the book, The ONE Thing, by Gary Keller. I've been carrying it around all summer hoping to read it, but an increasingly full plate at work has left me increasingly less and less time for reading pleasure.

It turns out Keller's book is about producing extraordinary results by embracing a single simple truth: To be successful we must focus and decrease the number of things we are doing.

The irony of this week's verb, in relation to Keller's book, didn't strike me until Thursday night when I was having dinner with a friend and former colleague. She works quite a bit with non-profits and, because the House of Shine is in the process of applying for 501c3 status, I was picking her brain about the future of our organization.

Her observations about the House of Shine, coupled with Keller's challenge of focusing on One Thing and my own subconscious, produced an 'aha' moment so impossible for me to ignore that it was as though my inner voice was carrying a megaphone.

My only job right now is to increase the amount that I decrease.

Decrease confusion about mission and purpose by increasing time time to think, read, reflect, and tighten our message.

Decrease wasted time by increasing use of criterion when determining which initiatives to involve the House of Shine with.

Decrease scope of offerings to increase participation in things that directly serve our mission.

The beauty of DO52 is that, if you are open and willing, your fated weekly verb will speak to you. I promise.

If you don't have a set of your own sticks, but want one visit our House of Shine store. Or, just play along with me and my verb. This week I am excited to see what fate has in store for me and this verb:


Claudia Beeny

Founder and Executive Director

Posted on 7/14/14 10:00 am by Claudia Beeny in: Personal Development,Products

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